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10 SEO Mistakes to Avoid on your WordPress Website

  • Jack Jorgensen, CEO Jack Jorgensen, CEO
  • January 11, 2023

As a website owner, it’s important to take steps to optimize your site for search engines. However, it’s easy to make mistakes that can negatively impact your website’s performance in search results. Here are 10 common SEO mistakes to avoid on your WordPress website:

  1. Not setting up your permalinks properly: WordPress allows you to customize the structure of your permalinks, or URLs. It is recommended to use the post name as permalinks to make your URLs more readable for both users and search engines.
  2. Neglecting to optimize your images: Large, unoptimized images can slow down your website’s load time, which can hurt your search engine rankings. Be sure to compress images before uploading them to your website, and use descriptive, keyword-rich file names.
  3. Ignoring meta tags: Meta tags, like the title tag and meta description, give search engines important information about your website’s content. Make sure to include relevant keywords in your meta tags, and keep them under the recommended length.
  4. Not using header tags correctly: Header tags (H1, H2, H3, etc.) help to organize and structure your content, making it more readable for both users and search engines. Use them correctly, and make sure to only use one H1 per page.
  5. Not creating enough content: Search engines love fresh, relevant content. Be sure to regularly update your website with new blog posts, articles, and other types of content.
  6. Not creating a sitemap: A sitemap is a file that lists all the pages on your website, and makes it easy for search engines to find and index your content. Be sure to create and submit a sitemap to Google and Bing.
  7. Not using social media: Social media can drive traffic to your website, and can also help with your search engine rankings. Make sure to have active accounts on major social media platforms and link to your website.
  8. Not using analytics: Google Analytics is a free, powerful tool that allows you to track your website’s traffic and performance. Be sure to install it on your website and regularly check your stats.
  9. Not having a mobile-friendly website: With the increasing number of people accessing the internet from mobile devices, it is crucial for your website to be mobile-friendly. Google favors mobile-friendly websites in mobile search results.
  10. Not being patient: SEO is not a one-time task, it takes time and effort to see results. Don’t expect to see immediate results, and don’t make drastic changes to your website too frequently.

By avoiding these common SEO mistakes, you can help to improve your website’s performance in search results and reach more of your target audience. Remember to take your time, and be patient as SEO results take time to see, but with consistent effort, you can achieve great results.

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